Wednesday, February 29, 2012

Enrique Pena Nieto Soars To The Top

Enrique Pena Nieto represents the Partido Revolutionario in the 2012 Mexican Presidential Elections Before he decided to run for president, he was the young governor of the State of Mexico from 2005 to 2011. Enrique has prepared for politics with a law degree and an MBA.

He has been involved with the PRI since 1984. He first worked as an instructor in PRI's Electoral Training Center before becoming Coordinator for the party's Parliamentary Group in the LV Legislature. At the same time, he was Chairman of the Political Coordination Board of the same legislature.

If you count the decade of the 90's to the year 2002, Nieto was working for the state government of Mexico for at least 10, maybe 12, years. During his stint in the state government of Mexico, he acted as, Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System In addition, he was a member of the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Preparation for his run for the presidency included being a political advisor, at one time. His long term dedication to the party has paid off with his elevation to position of presidential candidate. It was a natural transition for him to become a candidate.

In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. Because of his experience, he was able to win against such candidates as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. It wasn't until February of 2005 that he became the nominee for the governorship as a candidate of the PRI.

The race was over on July 3, 2005. 49 percent of the people voted for him. A crowd of 5,000 people came out to watch his inauguration on September 15, 2005.

More than anything he wanted to change things in the areas of The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation His ability to address strong issues that caused great conflict within the party speaks to his courage and political savvy. The state's economy, housing and agriculture business all benefited from his time in office.

He closed the door on his job as governor and opened the door to the presidency. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. Beltrone quits Nieto fits.

Despite the mafia like rise to power, Pena Nieto is expected to be the next president of Mexico. As part of his campaign to become president, he has held pretend presidential polls against his opponents. On July 1, 2012, Mexico will hold its Presidential Elections with some 80 million people voting for their new set of officials.

The PRI has confidence in their popular candidate, Enrique Pena Nieto. His concern and good work for the people of Mexico have laid the groundwork for the perception of Pena Nieto to be that of a democratic president unlike past presidents who were more like dictators. He hopes to lead Mexico into a new era of prosperity and peace.


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Monday, February 27, 2012

Trends in the Market by Steve Heyer CEO

Because progress cannot be halted, Steve Heyer CEO argues that companies have to be smart about the way they market themselves, always seeking new methods because new things are coming upon them. Such did he advocate ten years ago, and now people marvel to see how right he was. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.

Heyer is actually the CEO of one of the biggest hotel companies in the world. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.

Experiential value is of prime importance here. We deliver memories.” This is a complete change in perspective and approach, although the product and services did not change at all.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. The prediction, as we see now, came to pass. And this is most apparent in the computer and digital industries.

Nowadays, various businesses in media are in trouble because of the changes in technology. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Internet users indiscriminately downloaded the latest and most popular hits for free.

There was pandemonium in the song-production business, Heyer noted. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.

What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. Their focus now is not anymore on the beautiful hotels with a total worth of billion dollars but on the opportunities to create memories.

Hence, the company has actually struck up a partnership with the Victoria's Secret brand in an effort to market the experience of being in a Starwood hotel (and watching a Victoria's Secret runway show, in this case). The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. Here we see the application of Heyer's concepts.

Heyer has not restrained from making critiques of Hollywood practices, like the meaningless appearance of brands in scenes. The CEO has spoken of it as a random, ill-advised technique. Heyer argues against the practice by calling it both a useless appendage to the plot as well as a useless tool for a business.

Steve Heyer CEO is someone who knows what he is doing: he even used to be chief of Coca Cola, one of the biggest businesses in the world. It was during his work then that he showed what he meant by smart and relevant brand appearance in a video shot. Heyer set Coke glasses on the judging table of a famous talent show on television.


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Sunday, February 5, 2012

Rising Costs of AACSB Online MBA Programs

In the case of an AACSB online MBA degree, who needs this form of education? If you are pursuing a teaching career at a business school, then definitely, you may consider an AACSB-accredited business degree. But outside the academe, this particular accreditation is less critical, unless you desire to compete at the management/executive level.

Just recently, the Intel Corporation publicly announced that their corporate tuition assistance program would only reimburse for MBA degrees completed at AACSB accredited schools. This is regardless of whether the degree is earned online or on-campus. If your MBA has been completed in a school that has been certified by the AACSB, expect numerous working opportunities upon graduation.

When it comes to these five letters, you will be dealing with the Association to Advance Collegiate Schools of Business International. Aside from business schools, this private agency also reviews and certifies various accounting schools in the country. What you have here is the watchdog of many business schools and they have been operating since the early 1900s.

A number of Ivy League business institutions have obtained a seal of approval from the AACSB which has been consistent in this field. Popular universities such as Stanford University, Duke University and Yale University all operate with AACSB accreditation for their MBA degree program. Of these, the Duke University offers an AACSB online MBA degree program.

Something that you really should know is that schools do not need to be accredited by the AACSB for them to legally offer all kinds of MBA programs. More than fifty percent of accredited programs are not working within the standards set by the AACSB according to a recently conducted study on the matter. There are so many things in store for those who manage to complete an AACSB accredited MBA degree but even if this is so, there is a limited number of institutions that have this particular form of accreditation.

An accreditation from the AACSB is not the only bearing for schools when it comes to something like educational quality. There are times when universities that do not have the AACSB's accreditation offer even better programs for their students. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

There are a lot of people that go for typical MBAs and this is because of the fact that an AACSB online MBA will relatively cost more than the former. The average cost when you get an AACSB online MBA is about thirty thousand dollars. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

You can save as much as ten grand by not going for the AACSB accredited course. If you want to save on your MBA, see to it that you forego the AACSB accredited program. If your MBA has been certified by the AACSB, expect more complications during the application process.

What makes the AACSB approved MBA better? It is because most schools require the Graduate Management Admissions Test (GMAT) for admission, not to mention a higher undergraduate GPA. Accredited programs demand higher admission standards making the programs farfetched for average students.

Do not be discouraged because of the higher admission standards that come with an AACSB online MBA degree since there are a ton of benefits that you can expect from it as well. If your chosen career is highly competitive, this is the degree that you should go for and you should not be intimidated by the GMAT or GRE requirements if you know that you are knowledgeable in this field. Also, you might get it if academic prestige matters most to you or you have a corporate tuition plan that only pays for an AACSB-accredited school.

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